F&BosKnow your regulars by name, not by guess
Every bill builds a guest profile. See who comes back, what they order and when they were last in, then bring them back with loyalty points and WhatsApp campaigns, all from the POS you already bill on.
Regulars are your cheapest growth
Most restaurants know their regulars by face, not by data. When the manager changes or the owner isn't on the floor, that knowledge walks out of the door, and a guest who stops coming simply disappears without anyone noticing.
A CRM inside the POS fixes that without extra work. The phone number captured at billing becomes a profile with every visit attached, so you can see who has stopped coming, who orders what, and who deserves a thank-you. Loyalty points give guests a reason to return, and WhatsApp campaigns reach them on the app they already use.
Because the CRM sits on the same system as billing, there is nothing to export or reconcile. Every bill keeps the guest list current, and every campaign can be checked against what guests actually spent afterwards.
What the CRM does
Customer 360
One profile per guest with full visit history, so staff and owners see who they're serving.
Customer database
Every guest captured at billing or through your online ordering page, in one list you own.
Loyalty points
Guests earn points on bills and redeem them later, a simple reason to come back.
WhatsApp campaigns
Reach guests where they already are, with offers and reminders sent on WhatsApp.
Promotions you can measure
Set up campaigns and track how they perform, so you keep what works and drop what doesn't.
DPDP privacy controls
Customer data privacy tools aligned with India's DPDP Act, so you collect guest data responsibly.
From first bill to regular in four steps
Capture the guest
Add a phone number at billing, or let guests sign in with phone and OTP on your ordering page.
Build the profile
Each visit adds to Customer 360: what they ordered, how often, and when.
Reward and remind
Loyalty points accrue on every bill; WhatsApp campaigns reach guests who haven't visited lately.
Measure
Track campaign results and repeat visits, and adjust offers that don't pay back.
What to check before you choose
Standalone loyalty apps know who visited but not what the visit was worth. Check these before you add another tool.
| Capability | Why it matters | F&Bos |
|---|---|---|
| CRM inside the POS | No exports between billing and marketing tools | Yes |
| Full visit history per guest | Recognise regulars and their usual order | Yes, Customer 360 |
| Loyalty points on bills | A simple reason to return | Yes |
| WhatsApp campaigns | Reach guests on the app they use | Yes |
| Campaign tracking | Know which offers actually work | Yes |
| Guest sign-in on online orders | Builds your own list, not the aggregator's | Yes, phone and OTP |
| Data privacy controls | Collect guest data responsibly under DPDP | Yes |
Included in Pro (₹15,000 per outlet per year) and Enterprise. On Basic (₹6,000) the Guest CRM & Loyalty add-on (₹4,000/year) adds customer profiles, loyalty points and WhatsApp campaigns. Prices exclude 18% GST. See pricing.
Built for restaurants that run on regulars
Daily regulars
Know the usual order and reward the guest who comes every morning.
Occasions and families
See visit history before the table sits down.
Your own ordering channel
Guests who order directly sign in with phone and OTP, so the relationship stays with you.
Festival customers
Reach last year's Diwali and cake customers before the season starts.
Read more: why loyalty platforms fall short · QR menu ordering · growing delivery orders · F&Bos POS
Common questions
Is the CRM a separate app?
No. It is part of the F&Bos POS, so every bill updates the guest's profile without exports or syncing.
What is Customer 360?
A single profile for each guest with their full visit history, so staff and owners can see how often they come and what they order.
Can I send offers on WhatsApp?
Yes. WhatsApp campaigns are part of the Guest CRM & Loyalty features, and you can track how each campaign performs.
How do guests join the loyalty programme?
Their phone number is captured at billing or when they sign in with phone and OTP on your online ordering page, and points accrue on their bills.
Which plan includes the CRM?
Pro (₹15,000 per outlet per year) and Enterprise include it. On Basic it is the Guest CRM & Loyalty add-on at ₹4,000/year. Prices exclude 18% GST.
Is guest data handled safely?
F&Bos includes customer data privacy tools aligned with India's DPDP Act. See our privacy policy.
Turn first-time guests into regulars.
See Customer 360 and campaigns on your own data in a free 20-minute demo.
Book Your Free Demo →Free 20-minute demo · Free self-setup, or assisted setup from ₹2,000 · WhatsApp: +91 79803 72217