WhatsApp Menu Card Maker

For many Indian restaurants, cafés and cloud kitchens, WhatsApp is where regulars ask "what's on the menu today?". Once your menu card is ready, put it where those customers will see it:

• Reply in chats. Send the image when someone asks for the menu, and paste the text version for customers on slow connections.
• Post it on your Status. Status updates disappear after 24 hours, so repost the menu, or a "today's specials" card, every day.
• Use broadcast lists to send a new menu or a price change to regular customers at once. Only people who have saved your number receive broadcasts.
• Add it to WhatsApp Business. The WhatsApp Business app lets you set a greeting message and quick replies. Save the text menu as a quick reply so you can send it in two taps.
• Pin it in groups. If you run a group for a housing society or office, pin the latest menu so new members find it.

Image menu or text menu?

Use both, because they do different jobs:

• The image looks good and works well for Status and first impressions. Customers can't copy items from it, though, and it's hard to read on a small screen if the menu is long.
• The text menu loads on any connection, can be searched and copied, and works with screen readers. Customers can reply by copying the lines they want, which makes taking orders easier.

If your menu has more than about 30 items, make one image per section, such as starters, mains and drinks, rather than one very long image.

Tips for a WhatsApp menu that sells

1. Put your best sellers first in each category. Most people order from the top few lines.
2. Keep names short and add a one-word hint where it helps, such as "Paneer Tikka (6 pcs)".
3. Mark veg and non-veg items with the green and brown marks Indian diners know from packaged food.
4. Be clear about prices. Say whether prices include GST and any packaging charge, so the bill doesn't surprise anyone.
5. Tell customers how to order: the number to message, delivery area, minimum order and timings.
6. Update it when prices change. An old menu in someone's chat history leads to arguments at the counter.

Before you set prices, check what each dish costs you to make. Our guide to the true cost of every dish and recipe costing software help you price for profit, and menu engineering shows which dishes to put first. When the order comes in, our free restaurant bill generator makes the bill.