F&BosThe Five Numbers That Matter
1. Order-Level Net Payout, Not Sales
"Sales" on the dashboard is gross order value. Your business runs on net payout after deductions.
Track both; the ratio between them is your true deduction rate, and it should not drift upward unnoticed.
2. Rating Trend, Weekly
A 0.2 drop moves you down in ranking and costs orders for weeks.
Read every review below 4 stars; if the same complaint appears twice, it's an operations defect with a name.
3. Kitchen Preparation Time vs Promise
Consistently breaching promised prep time triggers ranking penalties and cancellations.
If you can't hit 20 minutes in rush hour, promise 30 — honesty ranks better than optimism.
4. Cancellation & Rejection Rate
Every rejection (item unavailable, kitchen overloaded) is penalised.
If items go out of stock daily, your dashboard problem is actually an inventory problem — fix stock visibility at the counter.
5. Menu-Item Performance
Both apps show orders per item. Cross this with your own dish costs and you have the online menu-engineering matrix: push what's profitable and popular, fix or delist what isn't.
The dashboard alone can't do this — it doesn't know your costs.
Metrics to Stop Staring At
- Impressions and menu visits: they rise with ad spend by design — they justify the next ad pitch, not your P&L.
- City-rank gamification: you can't manage what you can't decompose.
- Gross sales alone: the number that goes up while profit goes down, if discounts and ads are doing the lifting.
The 20-Minute Weekly Routine
- Same day each week: note net payout, deduction rate, rating, prep-time breach %, cancellation % for each platform in one sheet (or let your POS do it).
- Read every sub-4-star review; assign one fix with an owner and a date.
- Check top-10 and bottom-10 menu items; decide one menu action — a price change, a photo change, or a delisting.
- Compare aggregator net revenue to counter revenue for the same week — the mix tells you where to invest attention next.
Make This a Weekly Habit
When every aggregator order is recorded with its commission, dashboard monitoring stops being an investigation and becomes a report you glance at.
Check your real commission rate with the free calculator →